01
Communication is chaos.
WhatsApp turns into noise. Messages get lost in chats. Parents stay uninformed.
Private beta · Launching 2026
You coach —
You coach —
we handle the rest.
We’re building a next-generation operating system for youth tennis and padel academies. Join us at an early stage.
Modules in one system
One system for the entire academy
Why we’re building Pacero
We’re looking for academies to use & test Pacero.
The product is in active development. We are now opening it to a small group of tennis and padel academies as early partners.
It works as follows. You put pacero.ai to work and tell us what’s missing. We improve it — and you get a system that perfectly meets your needs, free of charge.
If that’s interesting — write directly to juri@pacero.ai.
What it solves
The three main issues addressed by pacero.ai.
We guess these sound familiar to every academy.
02
Scheduling is a challenge.
Rain changes everything. Manual rescheduling by phone wastes hours.
03
Progress is invisible.
Parents don’t see the child’s development. They stop seeing the value and leave.
What it does
We close the loop around the training process.
You coach — we handle the rest.
Why now
WhatsApp was never built to run a modern academy.
Parents expect convenient communication and visibility of progress — not chaos in group chats. They want to see how their child is developing.
Different software exists on the market, but these problems were here ten years ago and they remain today — affecting retention, trust, and the overall academy experience.
That’s why we’re building pacero.ai: a modern operating system for academies that brings the really vital features into one place.
We’re now onboarding a small number of early partners who want to solve these problems early — not keep patching them for another few years.
Join the first tennis & padel academies in Cyprus and Spain to try pacero.ai.
Become an early partnerAbout the founders
Built by someone who has done this before.
Before pacero.ai, brothers Juri and Dmitri Ess co-founded Liikluslab — the largest e-learning platform for driver education in Estonia. Pacero.ai applies the same playbook to a new vertical — youth tennis and padel.
#1 in the country
Largest driver e-learning platform in Estonia
Over 200K users
Most of the driving schools, teachers and students on one platform
Awards
2025 Family Business of the Year
2025 Top-3 Digitaliser
2022 Innovation of the Year
Acquired
By concern AS Ekspress Grupp, December 2025
